AWS Partner Program


NEW! AWS Managed Service Providers (MSPs)
The AWS Managed Service Provider (MSP) Program validates AWS Partners with a proven track record and experience providing end-to-end AWS solutions to customers at any stage of the cloud journey, including planning and design, building and migration, operations and support, and automation and optimization.
To achieve this level of specialization, AWS MSP Partners must complete an extensive independent audit to ensure business health and technical capabilities meet a high bar, and they must maintain this status through annual audits.
Â
Overview
The AWS Managed Services Provider (MSP) Program validates and recognizes AWS Partners who excel at delivering comprehensive solutions across the entire cloud journey—from planning and migration to ongoing operations and optimization.
Partners with AWS MSP validation drive higher profitability while differentiating themselves as trusted advisors to customers—unlocking revenue drivers, technical enablement, incentives, and workshops with AWS experts. To become a validated AWS MSP Partner, you must complete a rigorous third-party audit that assesses your technical skills and business health per enterprise standards.
Ready to build and scale your AWS MSP practice? Explore benefits, success stories and how to get started below.Â
Â
Unlock growth opportunities
3x faster customer growth estimated when working with validated AWS MSPs (2024 AWS customer survey)
52%of customers indicate a need for managed services in their partner procurement process (Canalys, a part of Omdia)
Read the report
Benefits
Validated AWS MSPs gain access to funding, training, and go-to-market support to build, market, sell and grow their managed services practice.
Â
Funding
Unlock funding benefits, including Marketing Development Funds (MDFs), migration incentives, and tooling credits to build, market, and scale your managed services practice.
Technical expertise
Participate in AWS MSP Build Workshop, MSP Day events, and PartnerEquip sessions for hands-on training, product roadmaps, and insights from AWS subject matter experts.
Register for upcoming events Â
Go-to-market support
Access co-selling opportunities with AWS, gain comprehensive go-to-market support, including customizable marketing campaign assets, and increased visibility through featured placement in AWS Marketplace and priority in search rankings.
Â
Get started
Â
1) Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost and enroll in the Services Path.
2) Review requirements
Connect with your AWS Partner Development Manager to discuss your MSP business model, define your milestones and timelines, review the AWS MSP Program Validation checklist, and prepare your self-assessment utilizing the Calibration Guides.
Review the program requirements in the AWS MSP Program Guide (login required).
3) Apply
Once you’ve met the program requirements, submit your application in AWS Partner Central following the steps in the MSP Program Guide (login required). The AWS MSP team will review your application and pre-requisite documents before advancing you to technical validation.
Submit your application in AWS Partner Central (login required)
4) Validate and unlock benefits
Upon validation, receive your AWS Managed Services Provider badge and unlock program benefits, including funding, go-to-market and co-selling support, and technical enablement. Engage with AWS MSP experts, register for upcoming events, and stay connected via the newsletter.
Access the Program Benefits Guide in AWS Partner Central (login required)

More Value, Greater Profitability for AWS Partners
The AWS Managed Service Provider (MSP) Program validates AWS Partners with a proven track record and experience providing end-to-end AWS solutions to customers at any stage of the cloud journey, including planning and design, building and migration, operations and support, and automation and optimization.
To achieve this level of specialization, AWS MSP Partners must complete an extensive independent audit to ensure business health and technical capabilities meet a high bar, and they must maintain this status through annual audits.
Â
Overview
The AWS Managed Services Provider (MSP) Program validates and recognizes AWS Partners who excel at delivering comprehensive solutions across the entire cloud journey—from planning and migration to ongoing operations and optimization.
Partners with AWS MSP validation drive higher profitability while differentiating themselves as trusted advisors to customers—unlocking revenue drivers, technical enablement, incentives, and workshops with AWS experts. To become a validated AWS MSP Partner, you must complete a rigorous third-party audit that assesses your technical skills and business health per enterprise standards.
Ready to build and scale your AWS MSP practice? Explore benefits, success stories and how to get started below.Â
Â
Unlock growth opportunities
3x faster customer growth estimated when working with validated AWS MSPs (2024 AWS customer survey)
52%of customers indicate a need for managed services in their partner procurement process (Canalys, a part of Omdia)
Read the report
Benefits
Validated AWS MSPs gain access to funding, training, and go-to-market support to build, market, sell and grow their managed services practice.
Â
Funding
Unlock funding benefits, including Marketing Development Funds (MDFs), migration incentives, and tooling credits to build, market, and scale your managed services practice.
Technical expertise
Participate in AWS MSP Build Workshop, MSP Day events, and PartnerEquip sessions for hands-on training, product roadmaps, and insights from AWS subject matter experts.
Register for upcoming events Â
Go-to-market support
Access co-selling opportunities with AWS, gain comprehensive go-to-market support, including customizable marketing campaign assets, and increased visibility through featured placement in AWS Marketplace and priority in search rankings.
Â
Get started
Â
1) Join the AWS Partner Network
Join the AWS Partner Network (APN) at no cost and enroll in the Services Path.
2) Review requirements
Connect with your AWS Partner Development Manager to discuss your MSP business model, define your milestones and timelines, review the AWS MSP Program Validation checklist, and prepare your self-assessment utilizing the Calibration Guides.
Review the program requirements in the AWS MSP Program Guide (login required).
3) Apply
Once you’ve met the program requirements, submit your application in AWS Partner Central following the steps in the MSP Program Guide (login required). The AWS MSP team will review your application and pre-requisite documents before advancing you to technical validation.
Submit your application in AWS Partner Central (login required)
4) Validate and unlock benefits
Upon validation, receive your AWS Managed Services Provider badge and unlock program benefits, including funding, go-to-market and co-selling support, and technical enablement. Engage with AWS MSP experts, register for upcoming events, and stay connected via the newsletter.
Access the Program Benefits Guide in AWS Partner Central (login required)

Transform workplace intelligence with Zoom AI Companion and Amazon Q index
Published: 12th Aug 2025
Full article:Â Transform workplace intelligence with Zoom AI Companion and Amazon Q index | AWS Partner Network (APN) Blog
AWS and Zoom have partnered to integrate Amazon Q index with Zoom AI Companion.
-
Amazon Q index unifies enterprise data across apps (S3, Jira, Google Drive, Microsoft 365, Salesforce, ServiceNow, etc.) into a single searchable index.
-
Zoom AI Companion leverages LLMs and agentic AI to surface contextual information inside Zoom meetings and workflows.
Together, they eliminate the need to switch between multiple apps, bringing contextual, secure data access directly into collaboration tools.
Â
Why It Matters for Tech Partners
-
Customer pain point: Businesses struggle with “digital friction” caused by fragmented tools and siloed data.
-
Partner opportunity: Tech partners can help enterprises adopt AI-driven productivity solutions that unify workflows, reduce inefficiency, and improve ROI.
-
Strategic positioning: Integrations like this shift the partner role from system implementers to trusted advisors on AI-driven workplace transformation.
Key Benefits for Enterprises
-
Secure access to enterprise apps – Maintains user-level permissions across data sources.
-
Higher accuracy of AI responses – Uses verified, source-of-truth documents across multiple apps.
-
Improved workflows – Keeps existing UI/UX while enriching it with smarter, contextual AI experiences.
Practical Use Cases
-
Sales: AI Companion surfaces CRM history, client comms, and proposals in real time → shorter sales cycles, stronger engagement.
-
Support: Fetches ServiceNow tickets + Confluence knowledge instantly → faster resolutions, better CX.
-
Marketing: Pulls campaign data, calendars, and digital assets from multiple tools → quicker launches, aligned teams.
-
Project Management: Retrieves task details, docs, and meeting history without leaving Zoom.
Implementation Path for Partners
-
Set up Amazon Q Business → connect data sources (Salesforce, Asana, M365, etc.) with IAM Identity Center.
-
Define access controls → specify which users and apps can query the index.
-
Enable ISVs like Zoom → provide app ID, retriever ID, and accessor parameters.
-
Leverage SearchRelevantContent API → securely surface indexed data in enterprise apps.
Takeaway for Tech Partners
This AWS–Zoom integration signals where the future of partner opportunity lies:
-
Helping customers connect fragmented systems into a unified AI-powered data layer.
-
Advising on data governance, permissions, and secure AI adoption.
-
Building packaged solutions around Amazon Q index + collaboration tools for industry-specific workflows.
It’s a chance to lead conversations on workplace AI transformation while generating new managed services, integration projects, and advisory revenue.

Trellix uses AWS GenAI for Cybersecurity Integration
Published: 5th Aug 2025
Full article: Trellix uses AWS GenAI for Cybersecurity Integration | AWS Partner Network (APN) Blog
What It Is
Trellix is using Amazon Bedrock, LangChain, and Anthropic Claude to integrate agentic AI into its cybersecurity product development.
-
Traditionally, building integrations and detection content required large engineering teams, manual coding, and constant monitoring of threat feeds.
-
With GenAI + AI agents, Trellix has cut time-to-market by 90% (saving ~40+ hours per integration).
-
Content creation cycles dropped from 24 hours to ~30 minutes, enabling near real-time response to emerging threats.
Why It Matters for Tech Partners
-
Security is resource-intensive: Partners often face delays, high costs, and siloed expertise when creating integrations or detection logic.
-
GenAI changes the model: By automating repetitive coding, integration testing, and rule generation, even smaller teams can deliver enterprise-grade security content.
-
Revenue opportunity: Partners can build new managed detection & response services, faster integrations, and AI-driven SecOps tools—with AWS services as the backbone.
Key Benefits of Trellix’s Approach
-
Acceleration of Development
-
Integrations built in hours, not weeks.
-
Automated workflows (requirement analysis → code generation → testing → documentation).
-
-
Enhanced Security Content
-
AI agents generate and refine detection rules across endpoints, networks, email, cloud, and SecOps.
-
Reduced false positives and performance impacts.
-
-
Democratization of Expertise
-
AI codifies Trellix’s proprietary threat knowledge.
-
Junior engineers can create validated content guided by AI workflows.
-
-
Always-On Monitoring
-
Agents continuously track threat feeds and datasets.
-
Proactive, real-time response to emerging attacks.
-
Architecture Highlights
-
Amazon Bedrock – foundation models for rapid prototyping & code generation.
-
LangChain + LangSmith – orchestration, reasoning, and monitoring of agent workflows.
-
AWS stack – API Gateway, SQS, ECS, S3, DynamoDB for serverless, scalable execution.
-
AI Agent Roles – Business Analyst, Developer, QA—mirroring a real dev team, but automated.
Takeaway for Tech Partners
-
Shift from reactive to proactive: Partners can leverage GenAI to anticipate threats instead of only responding.
-
Scale expertise: AI removes bottlenecks caused by specialist-only knowledge.
-
Partner positioning: By adopting AWS Bedrock and agentic AI patterns, partners can offer faster integrations, adaptive threat detection, and scalable SecOps services—differentiating themselves in a crowded cybersecurity market.

Say Hello to 229 New AWS Competency, Service Delivery, Service Ready, and MSP Partners Added in July
AWS Cloud Operations Competency
- Cognetiks Consulting | EMEA | Operations Management
- Datamellon | EMEA | Cloud Governance
- Future Inspace | Japan | Cloud Governance
- Lauren Information Technologies (Ataloud)Â | APAC | Cloud Governance
- NIXÂ | NAMER | Cloud Governance; Monitoring & Observability; Operations Management
- SHIÂ | NAMER | Cloud Financial Management
- skie.io | NAMER | Cloud Financial Management
- Trianz | NAMER | Operations Management
Consumer Goods Competency
- Compass UOLÂ | NAMER | IT & Digital Transformation; Supply Chain; Unified Commerce
AWS Conversational AI Competency
- PREDICTif Solutions | NAMER | Conversational AI
AWS DevOps Competency
- Adex International | EMEA | Consulting Services
- Cloudgenia | LATAM | Consulting Services
- Monks | NAMER | Consulting Services
- slashTECÂ | EMEA | Consulting Services
AWS Digital Sovereignty Competency
- Alpha Data | EMEA | Consulting Services
Energy & Utilities Competency
- EOT – Embassy of Things | NAMER | Data Analytics and Insights; Downstream; Midstream; Upstream
AWS Financial Competency
- BRQÂ | LATAM | Consulting Services
- DFX5Â | NAMER | Banking; Insurance
- Lauren Information Technologies (Ataloud)Â | APAC | General Financial Services
- Neurons Lab | EMEA | Banking
- Appian | NAMER | Banking; Insurance
- ControlMonkey | EMEA | Banking; Capital Markets; General Financial Services; Insurance; Payments
- Immuta | NAMER | General Financial Services
- SEON Technologies | EMEA | Banking; Capital Markets; General Financial Services; Insurance; Payments
AWS Generative AI Competency
- Applied Cloud Computing | APAC | Consulting Services
- Auvaria | EMEA | Consulting Services
- Directeam | EMEA | Consulting Services
- Emumba | NAMER | Consulting Services
- Grupo TXÂ | LATAM | Consulting Services
- Hitachi Digital Services | NAMER | Consulting Services
- Insbuilt | LATAM | Consulting Services
- IVCISAÂ | LATAM | Consulting Services
- Leapfrog Technology | NAMER | Consulting Services
- NYX Tecnologia y Negocios | LATAM | Consulting Services
- Pariveda Solutions | NAMER | Consulting Services
- Quadrasystems.net India | APAC | Consulting Services
- UDSÂ | LATAM | Consulting Services
- Virtusa Corporation | NAMER | Consulting Services
- Deepgram | NAMER | Foundation Models and App Development
- DerbySoft | China | Generative AI Applications
- InsureMO Corporation | China | Generative AI Applications
- PingCAPÂ | NAMER | Generative AI Applications